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Why do banks limit some credit card offers to new customers only?

Why do banks limit some credit card offers to new customers only?

Published 16 May 2024

Banks provide these promotions and incentives to attract new customers and expand their customer base.

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¹ The use of "featured", "popular", "best" and "top" on Credit Card Compare do not constitute a product rating or recommendation and are subject to our general disclaimer. Calculations in comparison tables will vary based on personal data input.

² Products with instant approval have a provisional decision within 60 seconds. However, approval of your application is not guaranteed. The credit provider’s final decision is made at their discretion, subject to decisioning criteria.

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